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Introduction to Marketing

Millette, Sherwyn; Ollivierre, Loraine; Santana, Kyra; Lephoto, David; Powley, Roger; Virtual University for the Small States of the Commonwealth (VUSSC); Commonwealth of Learning (Commonwealth of Learning (COL), 2011-09)

This is an introductory marketing course that will examine how marketing is practiced in business today and how it is essential to ensure small business growth and success. Marketing should be considered a total system of ...