Show simple item record

dc.contributor.authorMillette, Sherwyn
dc.contributor.authorOllivierre, Loraine
dc.contributor.authorSantana, Kyra
dc.contributor.authorLephoto, David
dc.contributor.authorPowley, Roger
dc.contributor.authorVirtual University for the Small States of the Commonwealth (VUSSC)
dc.contributor.authorCommonwealth of Learning
dc.date.accessioned2016-11-29T18:31:10Z
dc.date.available2016-11-29T18:31:10Z
dc.date.issued2011-09
dc.identifier.urihttp://hdl.handle.net/11599/2466
dc.description.abstractThis is an introductory marketing course that will examine how marketing is practiced in business today and how it is essential to ensure small business growth and success. Marketing should be considered a total system of business action and not simply as understanding an assortment of fragmented functions. This course will concentrate on how an entrepreneur can create and successfully implement a marketing plan that reflects the needs of the consumer.en_US
dc.language.isoenen_US
dc.publisherCommonwealth of Learning (COL)en_US
dc.rights.urihttp://creativecommons.org/licenses/by‐sa/4.0en_US
dc.subjectMarketingen_US
dc.subjectBusiness Administrationen_US
dc.subjectCourse or Learning Materialen_US
dc.titleIntroduction to Marketingen_US
dc.typeCourseen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)


Show simple item record