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dc.contributor.authorDhuvandranand, Seethiah
dc.contributor.authorVirtual University for the Small States of the Commonwealth (VUSSC)
dc.contributor.authorCommonwealth of Learning
dc.date.accessioned2016-11-30T18:55:50Z
dc.date.available2016-11-30T18:55:50Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/11599/2480
dc.description.abstractThe aim of this Strategic Planning Course is to describe to entrepreneurs how to plan the activities of their business to ensure competitive advantage and subsequent sustained profitability. They will be able to identify strategies, give scope and direction to their business, and make the right decisions based on matching strategies with available resources and capabilities. A number of theories, concepts, tools and techniques will be described and applied to hypothetical and real business situations. Strategic management tools such as Porter’s Five Forces model, PESTEL & SWOT analysis will be operationalized in a practical, hands‐on approach to learning. The course will therefore systematically expose the learner to a number of concepts and tools which will be applied to the context of the business enterprise. The common thread of the whole course will be the strategic management process.en_US
dc.language.isoenen_US
dc.publisherCommonwealth of Learning (COL)en_US
dc.rights.urihttp://creativecommons.org/licenses/by‐sa/4.0en_US
dc.subjectStrategic Planningen_US
dc.subjectBusiness Administrationen_US
dc.subjectCourse or Learning Materialen_US
dc.titleStrategic Planning (Course)en_US
dc.typeCourseen_US


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