This module provides an understanding of the ever evolving digital landscape and examines the strategic role of digital marketing processes and tools in designing the overall Marketing strategy and the Digital Marketing Plan. It explores the challenges of Interactive media, the online market place, and the creative challenges of communicating and retention strategies of customers through these media, the main search engines and the future trends in digital marketing. This module has been designed for those who want to understand the key elements of building an effective digital marketing strategy. Covering best practice and using case studies throughout, the module offers a practical guide to the core techniques in digital marketing.
- Social Sciences 
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Sallehudin, Lydiawati; Sahari, Mohd H (Open University of Malaysia (OUM);Commonwealth of Learning (COL), 2016)This course covers ways to manipulate images for using on the web. It is part of the five courses related to Web Application Development.
Naqvi, Arif H; Sahu, Biranchi P; Sundaram, R Mohana; Tripathy, Ramyaranjan (Odisha State Open University;Commonwealth of Learning (COL), 2018)This is an introductory course on digital imaging at a diploma level, and covers: fundamentals of computer graphics, print graphics, TV graphics, pixel, resolution, bitmaps, color theory, VFX, etc. There are five block of ...
Sachdeva, Daljit; Kumar, Sudhansu; Mishra, Ambika S (Centurion University of Technology and Management;Commonwealth of Learning (COL), 2018)The digital video editing courses is a skill development programme aligned to National Occupational Standard (NOS) MES/ Q 1401 of Media and Entertainment Skills Council, India. This is based on Adobe Premier pro.
Khan, M Heenaye-Mamode; Gobin, B; Nagowah, S G; Nagowah, L; Cadersaib, Z (Commonwealth of Learning (COL);University of Mauritius, 2018-06)In the new data era, the power of data analytics is allowing businesses to provide more value-added products and services. New discoveries and trends are being identified in fields such as banking, medical, manufacturing, ...
Armoogum, S; Mungur, A U (Commonwealth of Learning (COL);University of Mauritius, 2018-06)This 3-credit module provides an overview of the Internet of Things (IoT) and Cloud Computing concepts, infrastructures and capabilities. This will help students gain the necessary knowledge to construct IoT systems and ...