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dc.coverage.spatialPan-Commonwealthen_US
dc.date.accessioned2021-01-19T19:35:17Z
dc.date.available2021-01-19T19:35:17Z
dc.date.issued2021-01
dc.identifier.urihttp://hdl.handle.net/11599/3735
dc.description.abstractSocial Media has become a buzz word, and it is a vital part of business around the world. There are over 3.8 billion people on social media networks that constitute more than half of the people on earth. Such a boom in social media offers an opportunity for individuals, businesses, governments, social organisations and communities to share, connect and communicate without any geographical boundaries. Many organisations have already started leveraging the power of social media in business communication and marketing. This course has been designed to provide you with a full understanding of how to plan, manage and execute a successful social media strategy using various online platforms. Participants will gain fundamental knowledge of social media marketing as well a specific skill sets to create, manage, track and monitor social media marketing campaigns using social media platforms like Facebook, Twitter, LinkedIn and YouTube. // This course is designed for anyone interested in understanding and developing insights to use social media for marketing and communication. However, people engaged in start-ups, budding entrepreneurs, small-scale business owners, NGOs, Government organisations interested in using social media for the growth of their business or any social cause at local, national or global level, would benefit from this Massive Open Online Course.en_US
dc.language.isoenen_US
dc.publisherCommonwealth of Learning (COL)en_US
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0/en_US
dc.subjectMassive Open Online Courses (MOOC)en_US
dc.subjectSocial Mediaen_US
dc.subjectMarketingen_US
dc.titleMOOC: Introduction to Social Media Marketingen_US
dc.typeBrochuresen_US


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