Demographical Analysis of Commonwealth Executive MBA/MPA Students in Pakistan - A Case Study of AIOU

Abstract

PCF5: Cross-Cutting Theme // The Department of Business Administration, Allama Iqbal Open University (AIOU) has been running Commonwealth of Learning MBA/MPA for Executives Programme from the year 2003. This programme has international recognition as established and launched in collaboration with other open universities under the umbrella of Commonwealth of Learning. Although AIOU has been experiencing a continuous increase in the enrollment at semester basis but the department planned to collect data to identify the areas, need special attention. A questionnaire was constructed for the purpose and two years demographical data was collected from the applicant which was analyzed with the help of SPSS. Results show that enrollment in EMBA is increasing while the enrollment in EMPA is on constant decline. Majority of the applicants are male, working at either lower or upper level of management. But a balanced enrollment is received from both public and private sector. Individuals working in defense and manufacturing sector are identified as least interested candidates in this programme. The analysis further shed light on promotional tools, as advertisement and website are the two effective methods to and provide awareness about this programme. Implications and conclusions are presented based upon these results. // Paper ID 427