Marketing and branding of open and distance learning
Open and distance learning (ODL) has evolved over the last century, but the ways in which its benefits are marketed to students and other stakeholders have remained relatively unchanged. The benefits are still relevant but they are no longer sufficient as marketing strategies in the context of education systems in the 21st century. Educational institutions need to incorporate the benefits of ODL into a more comprehensive marketing strategy based on the relationships they develop with their students and stakeholders.
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Sharma, Chandra B; Chaudhary, Sohanvir S (Commonwealth of Learning, Vancouver, 2003)Education institutions worldwide are experiencing funding cuts, even as global demand for training in new skills and for professional upgrading increases. Providing courses and programmes at a distance is one of the proven ...
Butcher, Neil (Commonwealth of Learning, Vancouver, 2007)During the past century, rapid development of an information society and growth in the quantity of accessible information was given considerable momentum with the development of information and communication technologies ...
Kwan, Angela; Leung, Cynthia; Smulders, Dave (Commonwealth of Learning (COL), 2004-07)In an attempt to understand better how the use of different media of delivery of content at a distance affect learning effectiveness, the Commonwealth of Learning initiated a survey of adult learners engaged in workplace ...
(Commonwealth of Learning (COL), 2015-06)This document identifies and defines several key terms related to Open and Distance Learning (ODL). Terms and definitions are current as of June 2015.
Kilfoil, Wendy R (Commonwealth of Learning, Vancouver, 2007)In the higher education community, distance education (DE) has been perceived as not being as good as contact education or as a last resort. Actually, it is just a different way of delivering education and is often the ...