View Item 
        •   OAsis Home
        • 01. Research & Publications
        • Guides & Toolkits
        • View Item
        •   OAsis Home
        • 01. Research & Publications
        • Guides & Toolkits
        • View Item
        Help
        JavaScript is disabled for your browser. Some features of this site may not work without it.

        Browse

        All of OAsis
        Communities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypeSeriesRegion
        This Collection
        By Issue DateAuthorsTitlesSubjectsDocument TypeSeriesRegion

        My Account

        Login

        Commonwealth of Learning COPYRIGHT © 2018 
        Contact Us | Send Feedback

        Marketing and branding of open and distance learning

        Thumbnail
        View/Open
        PUB_KS12_ODL Marketing brochure.pdf (3.593Mb)
        Date
        2012
        Abstract
        Open and distance learning (ODL) has evolved over the last century, but the ways in which its benefits are marketed to students and other stakeholders have remained relatively unchanged. The benefits are still relevant but they are no longer sufficient as marketing strategies in the context of education systems in the 21st century. Educational institutions need to incorporate the benefits of ODL into a more comprehensive marketing strategy based on the relationships they develop with their students and stakeholders.
        Author
        Farrell, Glen

        Subject
        Course Delivery
        Distance Education
        Marketing
        Series
        Knowledge Series
        URI
        http://hdl.handle.net/11599/76
        Rights

        http://creativecommons.org/licenses/by-sa/4.0
        Collections
        • Guides & Toolkits [103]
        Metadata
        Show full item record

        Related Items

        Showing items related by title, author, creator and subject.

        • Thumbnail

          Institutional Collaboration in Distance Education Development and Delivery 

          Sharma, Chandra B; Chaudhary, Sohanvir S (Commonwealth of Learning, Vancouver, 2003)
          Education institutions worldwide are experiencing funding cuts, even as global demand for training in new skills and for professional upgrading increases. Providing courses and programmes at a distance is one of the proven ...
        • Thumbnail

          Knowledge Management Strategies for Distance Education 

          Butcher, Neil (Commonwealth of Learning, Vancouver, 2007)
          During the past century, rapid development of an information society and growth in the quantity of accessible information was given considerable momentum with the development of information and communication technologies ...
        • Thumbnail

          Comparing learning effectiveness based on use of different media for delivery of content 

          Kwan, Angela; Leung, Cynthia; Smulders, Dave (Commonwealth of Learning (COL), 2004-07)
          In an attempt to understand better how the use of different media of delivery of content at a distance affect learning effectiveness, the Commonwealth of Learning initiated a survey of adult learners engaged in workplace ...
        • Thumbnail

          Open and Distance Learning: Key Terms and Definitions 

          (Commonwealth of Learning (COL), 2015-06)
          This document identifies and defines several key terms related to Open and Distance Learning (ODL). Terms and definitions are current as of June 2015.
        • Thumbnail

          Acquiring Accreditation in Distance Learning 

          Kilfoil, Wendy R (Commonwealth of Learning, Vancouver, 2007)
          In the higher education community, distance education (DE) has been perceived as not being as good as contact education or as a last resort. Actually, it is just a different way of delivering education and is often the ...

        Commonwealth of Learning COPYRIGHT © 2018 
        Contact Us | Send Feedback