Browsing by Author "McKay, Blythe"
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- ItemOpen AccessA Radio Scriptwriting Competition: Training African Radio Broadcasters to Create and Exchange Programs on Climate Change Adaptation for Farmers(2008-09) Perkins, Kevin; McKay, BlythePCF5 Sub-theme: Livelihoods // The focus of the paper will be a case study, based on preliminary results, on the effectiveness of a radio scriptwriting competition as a means of providing African broadcasters with training on how to create high quality radio programs on climate change strategies for farmers. The paper will detail how African broadcasters are increasingly accessing the Internet for information and learning opportunities and will also highlight how on-line or distance coaching can play a vital role in developing broadcasters’ scriptwriting skills so that they in turn can create radio programs that promote learning amongst their listeners. // Paper ID 469
- ItemOpen AccessELearning Course Supports African Broadcasters to Develop Radio Scripts on Smallholder Farmer Innovation(2010-11) McKay, BlytheFarm Radio International carried out a scriptwriting competition in 2009/2010 focused on the theme of smallholder farmer innovation. This was the third scriptwriting competition that Farm Radio International has coordinated. The first competition focused on the MDGs, while the second competition focused on climate change adaptation strategies for smallholder farmers. // The overall goal of the scriptwriting competition on smallholder farmer innovation was to contribute to the information available on smallholder farmer innovation in sub-Saharan Africa. Specific objectives included; (1) strengthening the capacity of organizations and individuals that work with radio to develop scripts and radio programs that celebrate smallholder farmer innovation, and (2) increased information on smallholder farmer innovation broadcast in French, English and local languages.