Browsing 05. Pan-Commonwealth Forum 5 (PCF5), 2008 by Subject "Commonwealth Executive Masters in Business Administration and Masters in Public Administration Programmes (CEMBA/MPA)"
PCF5: Cross-Cutting Theme // The Department of Business Administration, Allama Iqbal Open University
(AIOU) has been running Commonwealth of Learning MBA/MPA for Executives
Programme from the year 2003. This programme has international recognition as
established and launched in collaboration with other open universities under the
umbrella of Commonwealth of Learning. Although AIOU has been experiencing a
continuous increase in the enrollment at semester basis but the department planned to
collect data to identify the areas, need special attention. A questionnaire was constructed
for the purpose and two years demographical data was collected from the applicant
which was analyzed with the help of SPSS. Results show that enrollment in EMBA is
increasing while the enrollment in EMPA is on constant decline. Majority of the
applicants are male, working at either lower or upper level of management. But a
balanced enrollment is received from both public and private sector. Individuals working
in defense and manufacturing sector are identified as least interested candidates in this
programme. The analysis further shed light on promotional tools, as advertisement and
website are the two effective methods to and provide awareness about this programme.
Implications and conclusions are presented based upon these results. // Paper ID 427