Thumbnail Image
Publication

Marketing Management

Citations
Altmetric:
Abstract
This distance education course is affiliated with the Commonwealth Executive Master of Business Administration and the Commonwealth Executive master of Public Administration programmes. The C-8, Marketing Management course includes the following components: block 1. marketing and its applications; block 2. marketing planning and organisation; block 3. understanding consumers; block 4. product management; block 5. pricing and promotion strategy; block 6. sales, distribution strategy, and control.
Subject
Business Administration , Course or Learning Material
Country
Region
DOI
Handle
http://hdl.handle.net/11599/386
Rights
http://creativecommons.org/licenses/by-sa/4.0, http://creativecommons.org/licenses/by-sa/4.0
Collections
Social Sciences
Show all metadata
Files
Thumbnail Image
C-8.pdf
Adobe PDF, 58.7 KB
Link
Date
2002
Author
ORCID
Corporate Author
Indira Gandhi National Open University , Commonwealth of Learning , Allama Iqbal Open University , Bangladesh Open University , Open University of Sri Lanka
Editor
Publisher
commonwealth of Learning, Vancouver
Series
Journal
Research Projects
Organizational Units
Journal Issue
Embedded videos