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Adoption of Technology Enabled Agricultural Extension Services by Kenya's Youthful Farmers
Abstract
Agricultural extension services are vital for ending hunger, achieving food security, and improving nutrition. The adoption of Information and Communication Technologies (ICTs) enhances the reach and effectiveness of these services. This study examined the factors influencing the adoption of technology-enabled agricultural extension services (TEAES) among youthful farmers in Kenya, using the Technology Acceptance Model (TAM) as a guiding framework. A cross-sectional survey design was employed, collecting data from 325 young women and 243 young men through structured questionnaires. Data analysis involved descriptive statistics and Chi-square tests. The findings revealed that gender, education level, access to digital devices, and internet connectivity were all significantly associated with the adoption of TEAES, with education level being the most influential factor. Youth farmers showed a strong preference for blended (face-to-face and online) delivery models, indicating openness to digital platforms when infrastructural and sociodemographic conditions are favorable. The study concludes that adoption of TEAES is shaped not just by technological availability but also by digital literacy, access barriers, and inclusive design. It recommends targeted digital literacy programs, improved digital infrastructure, provision of affordable devices, and the development of inclusive, mobile-friendly content, particularly tailored to the needs of young women and underserved rural communities.
PCF11 Sub-Theme: Skills Development Through Lifelong Open Education
Paper ID: 9146
Country
Kenya
Region
Africa
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Date
2025-09
Author
ORCID
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Publisher
Commonwealth of Learning (COL)