Dr. Mark Bullen demystifies instructional design by providing a simple and easy to understand explanation of the concept. His key point is that instructional design is all about crafting learning objectives at a level appropriate for the knowledge and skills that are being developed, then designing learning activities and assembling resources that help learners achieve those objectives. (Duration: 5:00). // Issues in eLearning & Distance Education Video Series, by Dr. Mark Bullen, Education Specialist for eLearning at the Commonwealth of Learning. Produced by the Commonwealth of Learning, July 2014. // Resource contains a video link as well as a PDF document of the transcript.