Introduction to Marketing

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2011-09
Authors
Millette, Sherwyn
Ollivierre, Loraine
Santana, Kyra
Lephoto, David
Powley, Roger
Virtual University for the Small States of the Commonwealth (VUSSC)
Commonwealth of Learning
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This is an introductory marketing course that will examine how marketing is practiced in business today and how it is essential to ensure small business growth and success. Marketing should be considered a total system of business action and not simply as understanding an assortment of fragmented functions. This course will concentrate on how an entrepreneur can create and successfully implement a marketing plan that reflects the needs of the consumer.
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Marketing, Business Administration, Course or Learning Material
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