Introduction to Marketing

dc.contributor.author Millette, Sherwyn
dc.contributor.author Ollivierre, Loraine
dc.contributor.author Santana, Kyra
dc.contributor.author Lephoto, David
dc.contributor.author Powley, Roger
dc.contributor.author Virtual University for the Small States of the Commonwealth (VUSSC)
dc.contributor.author Commonwealth of Learning
dc.date.accessioned 2016-11-29T18:31:10Z
dc.date.available 2016-11-29T18:31:10Z
dc.date.issued 2011-09
dc.description.abstract This is an introductory marketing course that will examine how marketing is practiced in business today and how it is essential to ensure small business growth and success. Marketing should be considered a total system of business action and not simply as understanding an assortment of fragmented functions. This course will concentrate on how an entrepreneur can create and successfully implement a marketing plan that reflects the needs of the consumer. en_US
dc.identifier.uri http://hdl.handle.net/11599/2466
dc.language.iso en en_US
dc.publisher Commonwealth of Learning (COL) en_US
dc.rights.uri http://creativecommons.org/licenses/by‐sa/4.0 en_US
dc.subject Marketing en_US
dc.subject Business Administration en_US
dc.subject Course or Learning Material en_US
dc.title Introduction to Marketing en_US
dc.type Course en_US
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