Marketing Management
Marketing Management
Files
Links
Date
2002
Authors
Editor
Corporate Author
Indira Gandhi National Open University
Commonwealth of Learning
Allama Iqbal Open University
Bangladesh Open University
Open University of Sri Lanka
Journal Title
Journal ISSN
Volume Title
Publisher
commonwealth of Learning, Vancouver
Report/Paper Number
Abstract
This distance education course is affiliated with the Commonwealth Executive Master of Business Administration and the Commonwealth Executive master of Public Administration programmes. The C-8, Marketing Management course includes the following components: block 1. marketing and its applications; block 2. marketing planning and organisation; block 3. understanding consumers; block 4. product management; block 5. pricing and promotion strategy; block 6. sales, distribution strategy, and control.
Description
Subject
Business Administration,
Course or Learning Material