Marketing Management

dc.InstructionalMethod Student Learning en_US
dc.contributor.corporate Indira Gandhi National Open University en_US
dc.contributor.corporate Commonwealth of Learning en_US
dc.contributor.corporate Allama Iqbal Open University en_US
dc.contributor.corporate Bangladesh Open University en_US
dc.contributor.corporate Open University of Sri Lanka en_US
dc.date.accessioned 2015-03-05T12:42:32Z
dc.date.available 2015-03-05T12:42:32Z
dc.date.issued 2002
dc.description.abstract This distance education course is affiliated with the Commonwealth Executive Master of Business Administration and the Commonwealth Executive master of Public Administration programmes. The C-8, Marketing Management course includes the following components: block 1. marketing and its applications; block 2. marketing planning and organisation; block 3. understanding consumers; block 4. product management; block 5. pricing and promotion strategy; block 6. sales, distribution strategy, and control. en_US
dc.educationLevel Higher Education en_US
dc.identifier.uri http://hdl.handle.net/11599/386
dc.publisher commonwealth of Learning, Vancouver en_US
dc.rights.uri http://creativecommons.org/licenses/by-sa/4.0 en_US
dc.rights.uri http://creativecommons.org/licenses/by-sa/4.0 en_US
dc.subject Business Administration en_US
dc.subject Course or Learning Material en_US
dc.title Marketing Management en_US
dc.type Course en_US
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