Marketing Management
| dc.InstructionalMethod | Student Learning | en_US |
| dc.contributor.corporate | Indira Gandhi National Open University | en_US |
| dc.contributor.corporate | Commonwealth of Learning | en_US |
| dc.contributor.corporate | Allama Iqbal Open University | en_US |
| dc.contributor.corporate | Bangladesh Open University | en_US |
| dc.contributor.corporate | Open University of Sri Lanka | en_US |
| dc.date.accessioned | 2015-03-05T12:42:32Z | |
| dc.date.available | 2015-03-05T12:42:32Z | |
| dc.date.issued | 2002 | |
| dc.description.abstract | This distance education course is affiliated with the Commonwealth Executive Master of Business Administration and the Commonwealth Executive master of Public Administration programmes. The C-8, Marketing Management course includes the following components: block 1. marketing and its applications; block 2. marketing planning and organisation; block 3. understanding consumers; block 4. product management; block 5. pricing and promotion strategy; block 6. sales, distribution strategy, and control. | en_US |
| dc.educationLevel | Higher Education | en_US |
| dc.identifier.uri | http://hdl.handle.net/11599/386 | |
| dc.publisher | commonwealth of Learning, Vancouver | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-sa/4.0 | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-sa/4.0 | en_US |
| dc.subject | Business Administration | en_US |
| dc.subject | Course or Learning Material | en_US |
| dc.title | Marketing Management | en_US |
| dc.type | Course | en_US |