Broadcasting, Skills Development and Good Governance: Encouraging Online Learning Communities in Media Organisations

dc.contributor.authorThomas, David
dc.coverage.placeNameUnited Kingdomen_US
dc.coverage.spatialEuropeen_US
dc.coverage.spatialPan-Commonwealthen_US
dc.date.accessioned2021-10-27T23:18:16Z
dc.date.available2021-10-27T23:18:16Z
dc.date.issued2008
dc.description.abstractPCF5: Cross-Cutting Theme // This short presentation aims to share with you the experience of trying to deliver media skills training around the Commonwealth using distance learning techniques. We’ll look at some of the drivers for this kind of approach, and some of the shortcomings. // Some of the problems we’ve had to overcome have ranged from the technical (which sometimes seems ironic for media organisations), to the cultural. We’ve also found some linguistic challenges. For example, when is it alright to use the phrase “Hit me up” on a message board posting? I’ll return to that shortly. // Since 2005 we’ve been mainly developing training courses for staff in national broadcasting organisations; the kind of broadcasters who were modelled on the BBC’s concept of public service broadcasting. // But like the BBC, these organisations have had to change out of all recognition in the past few years. The challenges of online media, technical developments such as the introduction of digital editing (rather than using tape and editing with scissors), the introduction of staff performance monitoring – these have all had a profound effect on the skills needed by the broadcasters and their managers. Commercial pressures bring other challenges for hardpressed production offices. // The Commonwealth Broadcasting Association, with whom I’ve worked most over the last three years, has many member stations who you would recognise as traditional public service radio and TV broadcasters. But grafted onto those activities we now have the new media of web services delivered by computer or mobile device. // One of the most surprising things is how some of these new ways of interacting with one another are quite familiar to many trainees in their private lives, but seem to cause big headaches for the organisations they work for. // Paper ID 421en_US
dc.identifier.urihttp://hdl.handle.net/11599/3967
dc.language.isoenen_US
dc.publisherCommonwealth of Learning (COL)en_US
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0/en_US
dc.subjectSkills Developmenten_US
dc.subjectMediaen_US
dc.subjectOnline Learningen_US
dc.titleBroadcasting, Skills Development and Good Governance: Encouraging Online Learning Communities in Media Organisationsen_US
dc.typeWorking Paperen_US
Files
Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
2008_Thomas_Broadcasting_Skills_Development_Good_Governance_PCF5.pdf
Size:
38.86 KB
Format:
Adobe Portable Document Format
Description:
PDF
License bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description: