Strategic Planning (Course)

Abstract

The aim of this Strategic Planning Course is to describe to entrepreneurs how to plan the activities of their business to ensure competitive advantage and subsequent sustained profitability. They will be able to identify strategies, give scope and direction to their business, and make the right decisions based on matching strategies with available resources and capabilities. A number of theories, concepts, tools and techniques will be described and applied to hypothetical and real business situations. Strategic management tools such as Porter’s Five Forces model, PESTEL & SWOT analysis will be operationalized in a practical, hands‐on approach to learning. The course will therefore systematically expose the learner to a number of concepts and tools which will be applied to the context of the business enterprise. The common thread of the whole course will be the strategic management process.