Strategic Planning (Course)
Strategic Planning (Course)
Files
Links
Date
2012
Authors
Dhuvandranand, Seethiah
Virtual University for the Small States of the Commonwealth (VUSSC)
Commonwealth of Learning
Editor
Corporate Author
Journal Title
Journal ISSN
Volume Title
Publisher
Commonwealth of Learning (COL)
Report/Paper Number
Abstract
The aim of this Strategic Planning Course is to describe to entrepreneurs how to plan the activities of their business to ensure competitive advantage and subsequent sustained profitability. They will be able to identify strategies, give scope and direction to their business, and make the right decisions based on matching strategies with available resources and capabilities. A number of theories, concepts, tools and techniques will be described and applied to hypothetical and real business situations. Strategic management tools such as Porter’s Five Forces model, PESTEL & SWOT analysis will be operationalized in a practical, hands‐on approach to learning. The course will therefore systematically expose the learner to a number of concepts and tools which will be applied to the context of the business enterprise. The common thread of the whole course will be the strategic management process.
Description
Subject
Strategic Planning,
Business Administration,
Course or Learning Material