Yoga for Well-being Through Community Radio Stations

Abstract

The Yoga Campaign was CEMCA’s collaborative project with the Ministry of AYUSH along with MDNIY. It was a build-up leading to the International Day of Yoga 2021. 125 Community Radio Stations were chosen as the appropriate tool for the campaign as they are a great means to reach out to the rural areas of the country. MDNIY developed a course named the Common Yoga Protocol (CYP) to help people get an understanding of Yoga and learn more about its philosophies and practices.