Blended Learning: An Appropriate Strategy for the Future Development of an Established International Distance Learning Course
PCF3 // This paper outlines the experiences of the MSc Construction Management [CMDL] programme team at the University of Bath, UK in devising an effective strategy for the future development of an established distance learning programme. The term ‘blended learning’ in our case represents the combining of IT-based (Web and CDROM) delivery and problem-based learning [PBL] strategies with an existing paperbased programme of study. // The paper starts by outlining the pedagogical reasons for adopting a blended learning approach and then evaluates the driving forces external to the pure pedagogical aspects that have influenced the developmental ideas. Particular focus in the paper is also given to a discussion on how the courses two emerging markets (Southern Africa and China) are going to be accommodated by the blended learning approach. // The paper presents a case study which should be of interest to others running distance learning courses. It acts as an illustration of how distance learning courses need to change and adapt in a rapidly evolving global education market.