Companies globally are looking at India as a potential option for BPO outsourcing services. Indian companies are better focused on maintaining quality and performance standards. They have also attained the quality certificates for their services. Furthermore, they are promising a significant and continuous improvement in productivity. The number of correct transactions per hour, the speed of answering calls and satisfying queries is high. As per NASSCOM projections, the ITES- BPO sector is expected to employ over 1.1 million Indians. It's not only touted as a booming market, but the growth potential is also many times over.