Acceptance Analysis of e-Learning by University Students in Japanese Higher Educational Institutions using TAM Model: A Case Study in Hokkaido University

Abstract

PCF10 Sub-theme: Fostering Lifelong Learning // This study evaluates faculties at Hokkaido University’s intention to utilize e-learning. We have implemented and utilize the theory of the Technology Acceptance Model (TAM) in our research. Faculties' adoption processes are evaluated using a structural equation modeling (SEM) approach and the SmartPLS software. We have figured out faculties’ feedback on classes during the Covid-19 period. The findings revealed that the content of e-learning and self-efficacy have a favorable effect on and are significantly associated with perceived usefulness and student satisfaction, both of which influence university students' intention to use e-learning. While e-learning has gained acceptance in universities around the world, the purpose of using e-learning remains mainly unexplored in Japan. The created model is used to explain the intention of university students to use e-learning. According to this research faculties at Japanese universities like e-learning, and they want to use it for learning purpose in Higher Educational Institutions. // Paper ID 5352