Media support for farming and alternate livelihoods: A Comparative Study of ETV vs other TV channels in the State of Andhra Pradesh

Abstract

The present study therefore is an effort to examine: i. how far the existing electronic media (in the private and the government sectors) are transmitting the agricultural programs enabling the farmers to make informed decisions in their professional practices at low costs with reasonable returns. ii. how far the coverage is addressing all the major areas of burning issues of farmers and farming strategies and techniques, and iii. to examine whether the existing programs are sufficient or need to be further broadened to offer more inputs for the benefit of the farmers.