The Ministry of AYUSH engaged Community Radio Stations to connect to the community for its Immunity Campaign. CEMCA supported the Ministry in this campaign. The Immunity Campaign was implemented in 25 CRS located in the country’s rural areas to promote awareness about AYUSH and beneficial effects of building immunity. Through this campaign, more than 18,00,000 community members were reached who belonged to rural, tribal and semi-urban areas in the project site. A survey of more than 13,000 people found that the majority were not aware of the MOA and its practices.