Introduction to Social Media Marketing: Course Material

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dc.contributor.authorSingh, Tejinderpal
dc.contributor.authorCommonwealth of Learningen_US
dc.coverage.spatialPan-Commonwealthen_US
dc.date.accessioned2021-05-26T22:22:44Z
dc.date.available2021-05-26T22:22:44Z
dc.date.issued2021-05
dc.description.abstractSocial Media has become a buzz word, and it is a vital part of business around the world. There are over 3.8 billion people on social media networks that constitute more than half of the people on earth. Such a boom in social media offers an opportunity for individuals, businesses, governments, social organisations and communities to share, connect and communicate without any geographical boundaries. Many organisations have already started leveraging the power of social media in business communication and marketing. This course has been designed to provide you with a full understanding of how to plan, manage and execute a successful social media strategy using various online platforms. Participants will gain fundamental knowledge of social media marketing as well a specific skill sets to create, manage, track and monitor social media marketing campaigns using social media platforms like Facebook, Twitter, LinkedIn and YouTube.en_US
dc.identifier.urihttp://hdl.handle.net/11599/3796
dc.language.isoenen_US
dc.publisherCommonwealth of Learning (COL)en_US
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0/en_US
dc.subjectSocial Mediaen_US
dc.subjectCommunication Skillsen_US
dc.subjectMarketingen_US
dc.subjectMassive Open Online Courses (MOOC)en_US
dc.titleIntroduction to Social Media Marketing: Course Materialen_US
dc.typeCourseen_US
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