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Report of the Massive Open Online Course on Introduction to Social Media Marketing (ISMM)

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Abstract
This is a report on the Massive Open Online Course (MOOC) on Introduction to Social Media Marketing (ISMM) organised by the Commonwealth of Learning from March 8 to April 9, 2021. It reports on the design, development and delivery of the course and presents the preliminary findings from participant surveys and their engagements in the ISMM MOOC.
Subject
Social Media , Communication Skills , Marketing , Massive Open Online Courses (MOOC)
Country
Region
Pan-Commonwealth
DOI
Handle
http://hdl.handle.net/11599/4005
Rights
https://creativecommons.org/licenses/by-sa/4.0/
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Adobe PDF, 3.69 MB
Link
Date
2021-12
Author
Singh, Tejinderpal
ORCID
Corporate Author
Editor
Publisher
Commonwealth of Learning (COL)
Series
Journal
Research Projects
Organizational Units
Journal Issue
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