PCF3 // This paper suggests that a rich and resourceful learning experience, along with sound administrative processes, is and ought to be seen as a core indicator of quality assurance processes. Focusing attention on learning design comprises orchestrating the entire learning experience of the students to ensure that their learning is meanigful and motivating. It means modelling the learning experiences of students to reflect authentic and real-life situations, and the kinds of situations that they are most likely to encounter in their workplace. This paper argues, that educational systems cannot claim to have taken seriously their attempts at quality assurance without careful consideration of what their learners will do in any educational program, and how their progress with learning is going to be monitored and assessed.