“Executive Student’s Attitude Towards Technological Change” - A Case Study of Allama Iqbal Open University

Abstract

PCF5 Sub-theme: Governance and social justice // Allama Iqbal Open University (AIOU) in collaboration and support of Commonwealth of Learning (COL) offered MBA/MPA Programme, in the year 2003. The programme has been running all over the country successfully and the university has planned to offer E-learning mode of COL EMBA/EMPA programme using Information and Communication Technology (ICT). Therefore, this study was designed to investigate the attitude of, students towards ICT. The Technology Acceptance Model (TAM) was found to be reliable and user friendly model in predicting the information system acceptability and usage, therefore, a modified version of TAM was used with independent variables of perceived ease of use, perceived usefulness and subjective norms while attitude towards ICT was treated as dependent variable and behavior intentions as an outcome. The population of the study comprised all students of COL MBA/MPA Programme. By adopting stratified sampling method, the whole population was divided into four stratums, i.e. total enrollment in 1st, 2nd, 3rd and 4th semesters. 25% responses from each semester were taken randomly through self constructed questionnaire. Data collected with the help of questionnaire was analyzed with the help of SPSS. // Paper ID 428