Digital Marketing

Abstract

This module provides an understanding of the ever evolving digital landscape and examines the strategic role of digital marketing processes and tools in designing the overall Marketing strategy and the Digital Marketing Plan. It explores the challenges of Interactive media, the online market place, and the creative challenges of communicating and retention strategies of customers through these media, the main search engines and the future trends in digital marketing.

This module has been designed for those who want to understand the key elements of building an effective digital marketing strategy. Covering best practice and using case studies throughout, the module offers a practical guide to the core techniques in digital marketing.