Marketing and branding of open and distance learning

Loading...
Thumbnail Image
Link(s)
Date
2012
Authors
Farrell, Glen
Editor
Journal Title
Journal ISSN
Volume Title
Corporate Author
Publisher
Commonwealth of Learning, Vancouver
Abstract

Open and distance learning (ODL) has evolved over the last century, but the ways in which its benefits are marketed to students and other stakeholders have remained relatively unchanged. The benefits are still relevant but they are no longer sufficient as marketing strategies in the context of education systems in the 21st century. Educational institutions need to incorporate the benefits of ODL into a more comprehensive marketing strategy based on the relationships they develop with their students and stakeholders.

Description
Subject
Course Delivery,Distance Education,Marketing
Country
Region
Series
Knowledge Series
DOI
Citation