A Study of Mediating Effect of Attitude on Perceived Ease of Use and Students Intention to Use Online Learning Platform Among Online Learning Institutions in Malaysia

Abstract

The purpose of this study is to develop an understanding on the mediating effect of attitude on perceived of use and students’ intention to use online learning platform in Malaysia. In this study, Perceived ease of use is defined as a degree to which a student believes that using an online learning platform would be free from effort. Attitude is defined as the probability that a person will show a specified behavior in a specified situation. Intention is the person’s readiness cognitive representation to carry out a given behavior. The Structural Equation Model (SEM) was used to analyze the casual relationships between the independent variable, mediating variable and the dependent variable. The model was developed and later tested by adopting the Partial Least Square (PLS) procedure on data collected from a survey on online distance learning (ODL) students in Klang Valley that yielded 305 usable questionnaires. The results showed that attitude is partially mediating the relationship between perceived of use and intention in students’ intention to use online learning platform in Malaysia. It is important to do the study utilizing experimental design by capturing longitudinal data in online learning platform using robust measures. The findings imply that the relationship between attitude and the willingness of the students to use online learning platform may dwell in attitude’s influence on students’ intention, and that attitude plays crucial function within the ODL institutions. // Paper ID 504