PCF10 Sub-theme: Fostering Lifelong Learning // The use of Information and Communication Technologies (ICTs) in ODL allows for the generation of huge amounts of data, sometimes known as "Big data," when applicants and enrolled learners interact with the online platforms. It is argued that; this vast data is captured and stored, but it is often insufficiently analysed to assist learners and the institution in the service delivery or data-driven decision-making processes.This article investigates how this data may be analysed and used to develop strategies to enhance learner services and service delivery in an ODL, specifically at BOU. The report describes the outcomes of a quantitative research study for Botswana Open University, which was done through the analysis of raw data from the BOU Student Management System. This paper offers insights generated from BOU data analytics that might be used to improve the University's teaching and learning. According to BOU's case study, ODL institutions might benefit from data analytics adoption by identifying trends and reorganizing the ODL value chain. // Paper ID 9106