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Introduction to Marketing

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Abstract
This is an introductory marketing course that will examine how marketing is practiced in business today and how it is essential to ensure small business growth and success. Marketing should be considered a total system of business action and not simply as understanding an assortment of fragmented functions. This course will concentrate on how an entrepreneur can create and successfully implement a marketing plan that reflects the needs of the consumer.
Subject
Marketing , Business Administration , Course or Learning Material
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DOI
Handle
http://hdl.handle.net/11599/2466
Rights
http://creativecommons.org/licenses/by‐sa/4.0
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Social Sciences
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PDF
Adobe PDF, 2.29 MB
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Date
2011-09
Author
Millette, Sherwyn , Ollivierre, Loraine , Santana, Kyra , Lephoto, David , Powley, Roger , Virtual University for the Small States of the Commonwealth (VUSSC) , Commonwealth of Learning
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Publisher
Commonwealth of Learning (COL)
Series
Journal
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