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MOOC: Introduction to Social Media Marketing
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Abstract
Social Media has become a buzz word, and it is a
vital part of business around the world. There are
over 3.8 billion people on social media networks that
constitute more than half of the people on earth.
Such a boom in social media offers an opportunity
for individuals, businesses, governments, social
organisations and communities to share, connect and
communicate without any geographical boundaries.
Many organisations have already started leveraging the
power of social media in business communication and
marketing. This course has been designed to provide you
with a full understanding of how to plan, manage and
execute a successful social media strategy using various
online platforms. Participants will gain fundamental
knowledge of social media marketing as well a specific
skill sets to create, manage, track and monitor social
media marketing campaigns using social media
platforms like Facebook, Twitter, LinkedIn and YouTube. // This course is designed for anyone interested in understanding
and developing insights to use social media for marketing and
communication. However, people engaged in start-ups, budding
entrepreneurs, small-scale business owners, NGOs, Government
organisations interested in using social media for the growth of
their business or any social cause at local, national or global level,
would benefit from this Massive Open Online Course.
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Pan-Commonwealth
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Date
2021-01
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Commonwealth of Learning (COL)